Informing your customers about what you are doing to become more eco-friendly in an open and honest way can be really hard.
We think it's important to be transparent, so we help you publish your carbon footprint and tell your customers what you are doing to reduce it and offset it by creating a unique certification page for your business, and by giving you a badge you can use on your website and marketing communications.
"We wanted to get a recognisable certificate that shows
that we take this seriously"- Jon Quinn, Geckota Ltd
Shows you have calculated your full carbon footprint across up to 18 categories of emissions and 4 categories of savings, and set science-based targets to reduce it.
You get a badge to add to your website that links to your own certification page, telling your customers all about your footprint, and the work you're doing to reduce and offset it.
We always encourage you to reduce your footprint, however we realise that Rome wasn't built in a day so in the meantime we help you offset your footprint though buying carbon credits.
Carbon credits reduce emissions elsewhere to the same level as your footprint so that your business becomes Carbon Neutral.
We only use credits that have been independently verified by the Gold Standard so you can be confident that the emission reductions are real.
We don’t believe in simply being “less bad”, we want to be “more good”. This idea is the heart of “Go Climate Positive”.
So we want to reward you for helping other businesses and consumers to reduce their emissions too.
All these activities are positive contributions that can lead to “Climate Positive” status.
It is becoming increasingly popular for businesses to make "Net Zero" Emissions commitments. This means that they have promised to keep reducing their green house gas emissions until they are as close to zero as possible and then offset the remaining emissions by removing greenhouse gasses from the atmosphere.
Businesses that have committed to net zero are also strongly encouraged to contribute towards restoring and regenerating the natural systems that remove carbon from the atmosphere, such as woodland.
If you have made this additional commitment we want to recognise that by adding our "net zero aligned" stamp to your certificate. It can be added to any of our 3 certificate levels as it recognises your commitment to achieve Net Zero in the future. To achieve this you must:
Commit to cutting your emissions in half by 2030 and achieving net zero emissions by 2050 at the latest.
Create a roadmap that shows how you plan to achieve net zero with a detailed plan for how you will achieve the initial 50% cut in emissions.
Commit, once at net zero, to offset any emissions that are not feasible to eliminate by permanently removing carbon dioxide from the atmosphere (we can help you decide the best way to do this).
Invest in at least 1 tree in our planting programme per tonne of CO2e in your total carbon footprint annually.
"77% of business decision makers state that a supplier’s environmental performance or sustainability record is an important factor in product selection" (Shelton Group, 2016)
Caroline Aistrop of Green Spark Marketing says
Three-quarters of consumers are choosing to buy from companies demonstrating their green commitments; nearly half of smaller companies have been asked for their sustainability policy by larger companies; and studies consistently show how staff loyalty increases and staff recruitment is easier for companies which are visibly caring for the planet.
If you're not shouting about your sustainability commitments, you're missing the opportunity to attract new customers, increase loyalty in existing ones, boost staff motivation, attract new talent - and, of course, use your experience to help others play their part in creating a healthy world. Future generations will thank you for that.