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Offset the emissions you cannot reduce

Offsetting is about investing in projects that save or remove carbon elsewhere to balance the emissions that you have generated. We operate the principle of "double offsetting" which means that we both plant trees, that will remove carbon from the atmosphere, and purchase carbon credits which have saved carbon already.

Why do we "double offset"?

Tree planting is a highly beneficial way to offset greenhouse gas emissions as it physically removes carbon from the atmosphere and helps to promote biodiversity. The downside is that the carbon is removed as the tree grows so it takes years for the full effect to be realised. Also, although we take every care to ensure that our trees are nurtured for at least 50 years, the future is uncertain and there is no way to guarantee that every tree will remove the same amount of carbon and that they will never be cut down.

For this reason, we also purchase and retire carbon credits, which are independently certified to have saved a tonne of carbon dioxide equivalent for each credit purchased. This means that, once we have calculated your carbon footprint accurately, you can be confident that you have offset the right amount to support your claim to be carbon neutral.

Our tree planting programme

We have partnered with 9Trees Carbon Offsetting CIC to create a new woodland in the UK. 9Trees is a not-for-profit Community Interest Company, set up by a group of people determined to make a positive impact on the environment. With years of experience in nature conservation, promoting native wildlife and sustainable woodlands whilst creating much needed countryside jobs throughout the UK is at the core of 9Tree's mission.

We chose 9 Trees as our partner for a number of reasons:

  • We are not in this just to plant trees and to walk away. We are creating woodlands that will be nurtured, with our partners, for a minimum of 50 years. Our conservation expertise means that we are planting the right trees in the right places.
  • We don’t plant monocultures that have no benefit for local wildlife; we do plant a mixture of native tree species that are selected for each location to match the needs of wildlife.
  • We don’t plant trees on valuable habitats that would be destroyed by trees; we do check that the tree-planting will enhance the local environment before we start.
  • We don’t take your money and just send pictures of generic trees; we show you precisely where the trees are and what they are, and offer opportunities for you and your team to visit the woodland and to carry out some of the work.
  • We don’t use contractors without checking them out first; we do vet all our contractors before we use them, and we try to use people that have been recommended by the landowner when we can. We work hard to create local jobs for each woodland.
  • We don’t double-count our trees; we do account for each individual tree, and its capacity to capture carbon is counted only once and is attributed to a specific subscriber or business partner. We maximise its ability to capture carbon for at least 50 years by nurturing and managing our woodlands to check that the potential of our trees and their benefits to the local environment is met.

Benefits of tree planting

Tree planting has a wide number of environmental benefits, beyond tackling climate change:

  • Each tree that is planted and nurtured for 50 years removes carbon dioxide from the atmosphere and locks it up in its biomass.
  • When done correctly, trees create and restore habitat for wildlife and increase biodiversity.
  • Trees stabilise the soil and help prevent further soil degradation.
  • Trees add to the beauty and diversity of the countryside helping inspire the next generation of conservationists
  • Our programme helps to create much needed jobs in the countryside.

 also offer a personal carbon offsetting subscription. Please visit their website for more details.

Our carbon credit portfolio

We have carefully put together a portfolio of carbon credits that are all independently certified by the Gold Standard, so you can be confident that the carbon savings are real. Our projects also have additional social and environmental benefits beyond carbon savings.

Once you have purchased your credits, we will retire them in the Gold Standard public registry to prevent double counting and to put your offset on the public record.


Low-pollution cookstoves in Ghana

This projects’ mission is to significantly reduce wood fuel consumption of low-income Ghanaian households by the distribution and installation of affordable improved cookstoves to replace their traditional low-efficient three-stone fires. The decreased deforestation and fuel burning results in verified carbon emission reductions.

93% of households use wood fuel for their energy requirements. The project reduces expenses from wood fuel purchase so it will improve households’ financial capacity to better provide to other basic needs.

Traditional stoves (open fire, three stone) make it difficult to control the fire and increases the risk of fire hazards. The new stoves reduce these risks with a new design making it more user friendly and safe to use.

Exposure to indoor cooking smoke is the world’s leading killer of children under five and is reported to be responsible for around four million deaths per year. Traditional stoves produce harmful smoke. This project reduces indoor air pollution and so the risk of respiratory diseases.


Benefits of the project

  • The project reduces indoor air pollution and so the risk of respiratory diseases.

  • Reduced deforestation.

  • 56,000tCO2e emissions reduced every year

  • 224 new jobs created

  • 142,000 cookstoves sold

  • Targets low-income families to reduce fuel poverty

  • Training given to unemployed youth in the community

  • Free stoves given to women over 50 and in the future the project plans to build a mechanised borehole in order to have good drinking water

  • Houses built for workers and provision of free health care


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Gold Standard Certified Project


Gold Standard Certified Design

GS01385


This project supports Sustainable Development Goals...



Renewable, Community Biogas in India

Most Indian families rely on firewood and kerosene to meet their daily energy needs for cooking. Each week, women and children collect firewood from the nearby forests, which eventually in a longer period contributes to deforestation. Traditional cooking methods based on firewood also cause respiratory and ocular infections among users, mainly women and children. Eventually, the use of chemical fertilizers for agriculture reduces the soil yield and its fertility. Providing each family with a biogas tank directly contributes to reduce the pressure on wood resources and allows beneficiaries to produce their own natural fertilizers for their crops.

Biogas is a renewable energy, produced via the fermentation and decomposition of animal dung retained inside an airtight tank (known as a digester).